2 months ago
Google officially acquires DoubleClick
In 2008, nan European Commission approved Google’s acquisition of DoubleClick, weighted astatine $3.1 billion.
The committee recovered that nan “transaction would beryllium improbable to person harmful effects connected consumers, either successful advertisement serving aliases successful intermediation successful online advertizing markets.”
The woody was first announced April 13, 2007. The EU began its investigation in November 2007. The US Federal Trade Commission approved nan purchase successful December 2007.
In 2008, show advertizing represented astir 32% of full US online advertizing (roughly $6.7 billion), according to nan IAB.
Read each astir it:
- EU Approves Google-DoubleClick Acquisition
- Google: It’s Official, We Own DoubleClick
- Google Expects To Be “Very Significant” In Display Ad Segment
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These columns are a snapshot successful clip and person not been updated since publishing, unless noted. Opinions expressed successful these articles are those of nan writer and not needfully Search Engine Land.
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