This day in search marketing history: March 11

Trending 2 months ago

Google officially acquires DoubleClick

In 2008, nan European Commission approved Google’s acquisition of DoubleClick, weighted astatine $3.1 billion.

The committee recovered that nan “transaction would beryllium improbable to person harmful effects connected consumers, either successful advertisement serving aliases successful intermediation successful online advertizing markets.”

The woody was first announced April 13, 2007. The EU began its investigation in November 2007. The US Federal Trade Commission approved nan purchase successful December 2007.

In 2008, show advertizing represented astir 32% of full US online advertizing (roughly $6.7 billion), according to nan IAB.

Read each astir it:

  • EU Approves Google-DoubleClick Acquisition
  • Google: It’s Official, We Own DoubleClick
  • Google Expects To Be “Very Significant” In Display Ad Segment

Also connected this day

Google launches automated conveyance ads

2022: This format utilized conveyance information feeds successful Google Merchant Center to lucifer users’ searches pinch ads.

Google Search Console rich | results study updated

2021: Google tweaked immoderate of nan occupation posting system information requirements and besides really it checked nan validity of FAQ and Q&A system data.

Static headlines now disposable for DSAs successful Microsoft Advertising

2021: Marketers could now person afloat power complete their advertisement matter pinch Dynamic Search Ads.

Google bans look disguise ads globally owed to misleading coronavirus claims

2020: The look disguise prohibition came amid a emergence successful mendacious claims astir coronavirus prevention and value gouging.

Google signals stricter enforcement of GMB image guidelines

2020: Google wanted to guarantee each contented that appeared successful nan Business Profile was “relevant, precocious quality, and appropriate.”

Video: Detlef Johnson connected SEO for developers

2020: The long-time developer and SEO was moving to bring nan disciplines together.

Google explains really dates wrong hunt results snippets work

2019: Google besides offered a fewer champion practices for helping it find nan correct day for that snippet. 

Google showing image thumbnails successful mobile hunt results snippets much often

2019: RankRanger said nan mean number of thumbnails per hunt consequence page jumped from 4 to 5.

Google launches marketer-friendly Google Ads API query builder

2019: The interface made it easy to build queries for reporting.

Report: 65 cardinal US smart speaker owners, smart displays quickly gaining traction

2019: Surveys suggested location was still sizeable room for growth.

Google to bloggers: Disclose & nofollow links erstwhile reviewing talented products

2016: Google issued caller champion practices to bloggers who received free products.

Search successful Pics: Google Dance pinch Matt Cutts, Google’s crystal rink & Zootopia

2016: The latest images showing what group eat astatine nan hunt motor companies, really they play, who they meet, wherever they speak, what toys they person and more.

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool

2015: Google added a study that showed which resources you were blocking GoogleBot from by big sanction and updated nan fetch and render tool.

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

2015: Just complete 40% of nan U.S. smartphone population, these mobile users searched much and relied much connected their mobile devices than accepted smartphone users.

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding

2015: Study looked astatine trademark usage successful paid hunt crossed 10 manufacture verticals.

Yoast WordPress SEO Plugin Vulnerable To Hackers

2015: The Yoast WordPress SEO Plugin was unfastened to an utilization wherever hackers could do a Blind SQL injection. 

Google Now Targeting Italian & Spanish Link Spammers

2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to usage unnatural links to beforehand their sites.

Yahoo Search App Gets iOS 7 Design Upgrade & More

2014: The updated iOS Yahoo Search app sewage a caller minimalistic design.

Better Data, Public Transit Coming To Apple Maps In iOS 8

2014: Apple’s iOS 8 would spot a number of improvements, including amended and much complete points of liking and business data.

Survey: Consumers Blame Brands For Bad Location Data

2014:  71% said they were astir apt to beryllium location erstwhile they investigation and corroborate a business location earlier visiting nan business for nan first time.

Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates

2013: Google’s caput of hunt spam, Matt Cutts, announced caller updates pinch Google’s Penguin and Panda algorithms and caller nexus web targets successful 2013.

Google Wins Lawsuit Over Monetizing Your Name With Ads

2013: Google has won a suit revenge by a Wisconsin female complete Google Instant suggestions starring to a hunt consequence group that had ads.

Google Experimenting With Search-History “Topics” In Google Now Cards

2013: Feature clustered users’ hunt histories into topics that tin easy beryllium searched again.

“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

2013: Despite nan commercials and contempt Microsoft reporting that aft extended testing users preferred Bing 2:1, group mostly expressed skepticism.

Google’s Mayer Envisions Future Of Location-Based Services At SXSW

2011: Mayer shared her imagination for a early enabled by nan hunt company’s technologies.

Google Enables Negative Keywords For Product Listing Ads

2011: Google announced the caller targeting capability, saying it was nan first of much extended targeting features it was moving on.

Google Set For US Senate Committee Antitrust Investigation

2011: Google’s inevitable brushwood pinch a general antitrust enquiry successful nan US took a measurement closer.

Major Earthquake Hits Japan, Google Launches Person Finder Tool

2011: Related: Internet Lowlifes Already Targeting Japan Quake Search Results

Hitwise, comScore Show New Highs For Bing

2011: Bing saw its largest stock to day – 13.6%.

Facebook Place Page Owners Get Reports On Check-Ins And Deals

2011: The caller reports could thief business owners refine nan deals they were offering and way ft postulation from Facebook users complete time.

Google Is Bing’s 4th Largest Referring Source

2010: MSN was by acold nan apical source, nan past tract visited by 42.7% of Bing users earlier they went to Bing. 

Google Goes Live With “In-Stock, Nearby” Mobile Shopping

2010: Google was moving pinch a constricted number of retailers but was inviting others to use to go portion of nan program.

US Regulators May Be Gearing Up For Google-AdMob Challenge

2010: It appears that location were immoderate problems for nan acquisition.

Bing’s Market Share Up For Third Straight Month: Hitwise

2010: Hitwise showed Bing gaining stock for nan 3rd consecutive month, and its 9.7% stock of searches successful February was up 4% complete its January numbers.

March 2010 Yahoo Search Update

2010: The update included imaginable updates to Yahoo’s crawling, indexing, and ranking algorithms.

Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets

2010: Facebook saw 10% hunt query maturation successful nan past month.

Chomp: An Apps Search Engine Or “Yelp For The App Store”

2010: Its objective was to alteration group to much easy observe and reappraisal iPhone apps.

Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta

2009: Interest-Based Advertising allowed advertisers to present ads based connected hundreds of liking categories and erstwhile interactions pinch those users.

Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links

2009: He answers really Google handles links that are 301 redirected and really Google handles nofollowed links from authority sources.

Create Custom Driving Directions With Google Maps Maker

2009: Google said this instrumentality was not cleanable but it did make for a caller measurement of creating driving directions.

Hitwise: Visits To Gmail Surpass YouTube

2009: Gmail was 2nd only to successful position of visits among Google’s properties.

Fortune 500 Still ‘Largely Invisible’ In Natural Search, Study Says

2009: The companies were spending $51 cardinal per time connected PPC for superior keywords, but they only classed successful nan Top 100 earthy hunt ranking for 21% of nan keywords.

Judge Denies Punitive Damages In Viacom Vs. YouTube Case

2008: Judge said “common-law punitive damages cannot beryllium recovered nether nan Copyright Act,” and denied Viacom’s action against Google and YouTube.

Search Biz: DoubleClick To See Layoffs? Walmart Drops The “Google PC,” & More

2008: Those Linux-based “Google PCs” didn’t waste for illustration hotcakes, said Walmart; Yahoo sewage a mini paid hunt distribution woody pinch LiveDeal and more.

From Search Marketing Expo (SMX)

  • The ins and outs of an SEO audit (SMX West 2016)
  • Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014
  • Live Blog Recap: SMX West 2013 Day One

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot successful clip and person not been updated since publishing, unless noted. Opinions expressed successful these articles are those of nan writer and not needfully Search Engine Land.

  • 2020: Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ logic why mobile integrated hunt postulation remained beardown while desktop dropped by Glenn Gabe
  • 2020: The emergence of customer reappraisal amplifiers by Adam Dorfman
  • 2019: Google Shopping Actions vs. Google Shopping: A real-world lawsuit study by Brian Roizen
  • 2016: How to get a bird’s-eye position of nan Google SERPs by Stephan Spencer
  • 2016: How to amplify your already spectacular SEO to beryllium super-crazy successful by Stoney deGeyter
  • 2015: The Growth Of Direct Answers: How Should SEOs React? by Mark Traphagen
  • 2015: More Hardcore A/B Testing: V2 Of The Free AdWords Script by Daniel Gilbert
  • 2015: How Competitive Analysis Leads To A Better B2B SEO Program by Derek Edmond
  • 2014: It’s Conference Season! 5 Ways To Build Links At Events by Erin Everhart
  • 2014: How 90s HTML Coding Will Save The SEO World In 2014 by Chris Liversidge
  • 2013: Enhanced Campaigns: Google’s Grand Unification Theory by
  • 2013: Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses by Myles Anderson
  • 2013: How To Work With Four Common SEO Leadership Styles by Conrad Saam
  • 2011: Are You Losing Money With Poor Internal Site Search? by Shirley Tan
  • 2011: The Key To Diagnosing & Fixing Data Analysis Paralysis by Evan LaPointe
  • 2011: The New Age Of Article Marketing by Byrne Hobart
  • 2011: How Potential Clients Search For An Interactive Agency by Mark Sprague
  • 2010: PPC Academy Toolbox: Keyword Monitoring by Josh Dreller
  • 2010: The Problem Of Inconsistent SMB Contact Details – Part I by Hanan Lifshitz
  • 2009: A Moving Target: Are Mobile Devices Costing You Business? by Galen DeYoung
  • 2009: Don’t Damage Your Brand With The Wrong Keywords! by Laura Centore
  • 2009: Do SEOs Really Need Direct Industry Experience To Be Effective? by Andy Komack
  • 2009: Despite Fixes, Google Maps Still Vulnerable To Spam by Mike Blumenthal
  • 2008: 10 Tips For A More Effective Paid Search Campaign by Matt Lester
  • 2008: Optimize Local Events With hCalendar Microformat by Chris Silver Smith
  • 2008: Building Referral Links While You Sleep by Debra Mastaler

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