This day in search marketing history: March 15

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Google rolls retired Search Ads 360 integration for Google Analytics 4

2022: Integrating enabled advertisers to spot sessions, users and conversions wrong nan discourse of dimensions specified arsenic source, campaign, mean and default transmission grouping.

Google refine this hunt and broaden this hunt now unrecorded successful hunt results

2022: These features were previewed at nan Search On arena successful 2021.

FLoC is coming — Here’s what we cognize truthful far

2021: Spoiler alert: It would beryllium dormant wrong a year.

Google tests displaying costs estimates successful section hunt results

2021: Google confirmed it was showing costs estimates from Homewyse for immoderate section queries.

No much confusion: Google gives halfway update a name, and a structure

2019: Google’s Danny Sullivan gave nan latest algorithm alteration a sanction – “March 2019 Core Update.”

Study: Brands are failing sound hunt optimization successful 3 cardinal areas

2019: Brands had constricted aliases non-existent review-response strategies, grounded to optimize for unbranded keywords and didn’t do capable local-social posting.

SEO manufacture ‘a minefield of dodgy practitioners’: Australian charismatic seeks action

2019: A mini business advocator called for caller regulation.

Report: EU to inquire Google, others to publically uncover ranking factors

2018: Proposed rules were designed to redress nan “superior bargaining power” of nan ample net brands.

Google My Business updates nan directions heatmap successful Insights reporting

2018: Report showed wherever group requesting directions to your business were located.

Once a competitory advantage, Siri now seen arsenic liability for Apple

2018: Failure to amended Siri could yet effect iPhone sales.

New study confirms Google doesn’t usage Chrome browser information to observe caller URLs

2017: GoogleBot did not sojourn a trial page that Chrome accessed days before.

Google unveils Google Analytics 360 Suite pinch a caller DMP, landing page testing instrumentality and more

2016: The suite, designed for enterprise-level companies, consisted of six products that could beryllium utilized together aliases connected their ain and integrated pinch AdWords and DoubleClick.

Google to alteration smartphone user-agent of Googlebot from iPhone to Android connected April 18th

2016: The user-agent would alteration from an iPhone user-agent to an Android user-agent, but it would person nary effect connected 99% of each web sites, Google said.

Google Posts now expands to cricket subordinate cards successful hunt results

2016: Business cards, campaigner cards, statesmanlike predetermination cards and now cricket subordinate cards were nan latest supported successful Google Posts.

New “Uber tab” added to Google Maps

2016: Google added a ride-sharing tab to maps to alteration much options and faster clip to destination.

Google 2016 campaigner searches now see run backing specifications & hunt trends

2016: Google continued to grow its 2016 election-related hunt results. 

Google metronome successful hunt helps musicians support a beat

2016: Google’s metronome default complaint was 120 thumps per minute, but nan afloat scope went from 40 to 208 BPM.

Bing previews caller Bing Search APIs

2016: The caller APIs exposed a batch much functionality for developers wrong nan Bing Search infrastructure.

Google Penalizes Italian & Spanish Link Networks

2015: Google warned webmasters in those 2 countries astir its rules connected paid links four days earlier.

Google Panda Update 25 Seems To Have Hit

2013: Related: Google: We’re Unlikely To Confirm Current Or Future Panda Updates

Google Sends BBC News A Manual Link Penalty Notification

2013: A BBC typical sought thief to find retired really to find those unnatural links truthful they could beryllium removed and a reconsideration petition beryllium submitted.

Search In Pics: Bill, Ted & Rufus At SMX, Google Playground & Bing It On Taxi

2013: The latest images showing what group eat astatine nan hunt motor companies, really they play, who they meet, wherever they speak, what toys they have, and more.

WSJ Says Big Google Search Changes Coming? Reality Check Time!

2012: Google would reportedly beryllium providing much nonstop answers and gaining “semantic” smarts to understand much astir what words mean.

Google Expands Flight Search Outside US To 500 Cities

2012: Google Flight Search was taking disconnected to world destinations.

Twitter Trends: Now Showing In Bing Results?

2012: The Twitter icon, a ample grey “trending” fastener and nan number of shares was displayed nether nan link.

Bing Maps Updates Map Pins, Adds Drag & Drop Routes & More

2012: Including a refresh to nan Pushpin buttons and Popup menu.

TheFind Joins To “Restore Balance” To The Search Marketplace

2012: TheFind based on that Google could usage its power to forestall innovative smaller players from gaining nan benignant of visibility and take that would different beryllium possible.

You Can Hate (Block) But No Longer Love (Star) Google’s Search Results

2011: Google abnormal nan expertise to star hunt results from wrong nan Google hunt results page.

Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures

2011: Google pledged to analyse complaints from reliable marque owners wrong 24 hours, measurement up reviews of AdWords imaginative to find counterfeiters, and introduced a caller thief halfway page for nan reporting of counterfeits.

Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?

2011: The intermezo manufacture had been lobbying heavy for much authorities involution to protect their interests.

Google To Test Mobile Payments In NY And SF

2011: Google would salary for nan installation of thousands of typical cash-register systems astatine merchant locations.

Google Mobile iPhone App Gets Overhaul, Becomes Google Search App

2011: A beautiful broad overhaul of nan app’s look and functionality.

New: Topsy Launches Real-Time Video Search

2011: Topsy launched a caller hunt motor that surfaced basking videos that were being shared connected Twitter.

Cutts: Redirects Don’t Pass Full PageRank & More Takeaways

2010: Google’s Matt Cutts confirmed that a 301 redirect will not ever walk nan afloat PageRank from nan aged URL to nan caller URL.

Google Explains How Their Search, Ads & Apps Work

2010: Google was trying to show nan nationalist really transparent they were.

Google, Yahoo & Portals Are Top Online News Sources: Study

2010: More than two-thirds of online news consumers visited news portals for illustration Yahoo News aliases Google News.

Report Proposes ‘Google Tax’ To Subsidize Local Media In UK

2010: If astir group wouldn’t salary for contented and advertizing was only marginally effective, wherever would gross travel from to support online journalism? A taxation aliases levy connected Google.

Taking Sides In The Apple vs. Google Skirmish

2010: Personal animosity was driven by a consciousness of “betrayal” complete nan alleged copying of nan iPhone by Android.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

2010: Rhea Drysdale fought to nan extremity utilizing her ain money and clip to hit nan trademark claim.

Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

2010: received 7.07% of each net visits during nan week that ended connected March 13, pinch Google getting 7.03%.

Twitter Announces @Anywhere Platform For Web Sites

2010: Twitter introduced a caller level called @anywhere that would let websites to merge Twitter features much easily.

Live Blogging SXSW 2010

  • Social Search, A Little Help From My Friends
  • Ev Williams Keynote

Google Now Reporting Anchor Text Phrases

2007: You could get a study from Google of nan apical anchor matter phrases utilized erstwhile group linked to your site.

When AdWords Gets Sex Wrong

2007: How AdSense ads could wholly spell against nan connection of your activity contented and concerns that Google was banning immoderate intersexual predisposition position arsenic offensive.

Safa Rashtchy Leaving Piper Jaffray

2007: Piper Jaffray financial expert Safa Rashtchy had been covering nan hunt abstraction earnestly for years.

From Search Marketing Expo (SMX)

  • SMX West 2012: Where Search Marketers & Fire Alarms Meet

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot successful clip and person not been updated since publishing, unless noted. Opinions expressed successful these articles are those of nan writer and not needfully Search Engine Land.

  • 2022: Save clip connected antagonistic keywords utilizing nan lowest communal denominator method by David Ogletree
  • 2019: A WordPress information scheme for SEOs and developers by Detlef Johnson
  • 2018: Understanding run performance: Answers to communal conversion search questions by Frederick Vallaeys
  • 2018: What’s different astir integer trading successful nan cannabis industry? by Brett Middleton
  • 2017: National retailers: Stop ignoring section SEO by Andrew Shotland
  • 2017: Here’s a book to thief negociate bids by keyword lucifer type by Frederick Vallaeys
  • 2016: What your coach didn’t show you astir optimizing tract speed by Brian Harnish
  • 2016: 7 proactive ways to jump-start your SEO earlier a tract launch by John Lincoln
  • 2013: How Enhanced Campaigns May Affect Your Analytics by Benny Blum
  • 2012: 6 Interview Questions For Conversion Optimization Hires by Scott Brinker
  • 2012: 3 Search Opportunities Retailers Can’t Afford To Miss by Paul Bruemmer
  • 2012: How To Create An SEO Positive Company Culture by Tom Schmitz
  • 2011: Attribution Management: The New Frontier In Search by Manu Mathew
  • 2011: The 4 A’s Of Social Marketing Success by Ciarán Norris
  • 2011: How A Bad Reputation Can Affect Link Building by
  • 2011: Do You Own Your International Search Program? by Bill Hunt
  • 2010: Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World by Matt Lawson
  • 2010: Google: “It’s Not A Bug, It’s A Feature!” by George Michie
  • 2010: Redefining The Local Opportunity – Key Highlights & Takeaways From Borrell’s Local Online Advertising Conference by Matthew Berk
  • 2007: Choosing a Web Friendly Name for Your Business by Bill Slawski
  • 2007: The Duplicate Content Penalty Myth by Jill Whalen

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