This day in search marketing history: March 16

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Google Univeral Analytics: The opening of nan extremity

In 2022, Google announced its scheme to deprecate Universal Analytics connected July 1, 2023. (That’s 106 days from today.)

Previously processed information successful Universal Analytics will beryllium stored for astatine slightest six months aft nan deprecation date.

Why was Google making nan move to Google Analytics 4? Because it didn’t trust connected cookies and utilized an event-based information exemplary for measurement.

  • “Universal Analytics was built for a procreation of online measurement that was anchored successful nan desktop web, independent sessions and much easy observable information from cookies. This measurement methodology is quickly becoming obsolete.”

Google besides announced that Universal Analytics 360 properties would extremity processing hits connected Oct. 1, 2023. But connected Oct. 27, 2022, Google announced it was delaying that sunset day to July 1, 2024.

Also connected this day

Google business floor plan reviews posting bugs should beryllium resolved soon

2022: Google confirmed location was an rumor pinch immoderate reviews not posting and those reviews would beryllium processed by nan extremity of nan week.

Google’s free edifice booking links get connected Search and Maps

2022: The institution was besides adding reporting capabilities, support for edifice rates successful Google Business Profiles and rolling retired Local Posts to hotels.

Microsoft’s Automotive Ads get much placements, rotation retired globally

2022: With this description , nan format could besides show successful nan Microsoft Audience Network, nan Microsoft Autos Marketplace and nan Windows hunt bar.

Google My Business releases instrumentality to negociate your reviews

2021: Previously, location was nary existent measurement to spot nan position of reviews you submitted for a takedown successful an organized fashion 

More PPC advertisers region campaigns amid coronavirus upheaval

2020: “It’s astonishing really accelerated things person changed successful conscionable a mates of days.”

Google to show which section businesses ‘temporarily closed’ successful Search, Maps amid coronavirus outbreak

2020: Google said it would make it imaginable for businesses to easy people themselves arsenic ‘temporarily closed’ utilizing Google My Business.

Bing’s coronavirus locator filters data, news and video by region

2020: ‘Coronavirus’ results pages became ad-free assets hubs connected Bing, Google and different hunt engines.

Video: Tony Wright connected SEO attribution and estimation management

2020: Wright said it’s often easier to scope retired to those who are upset pinch you versus trying to outrank them.

Search successful Pics: Android totem poles, Google’s book character & printed faces connected lattes

2018: The latest images showing what group eat astatine nan hunt motor companies, really they play, who they meet, wherever they speak, what toys they person and more.

Google launches location hold show ads for section businesses

2017: Some different show ads could beryllium converted automatically to nan caller format erstwhile users were nearby.

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

2017: Appeared to beryllium nan first-ever commercialization of Google’s location adjunct product.

Google to boost mobile-friendly algorithm this May

2016: Google said mobile-friendly sites would “not beryllium impacted by this update.”

DuckDuckGo launches Directions! characteristic pinch action to usage aggregate representation apps

2016: DuckDuckGo’s characteristic fto users take from Apple, Bing, Here, OpenStreetMap aliases Google Maps to get directions.

Google To Launch New Doorway Page Penalty Algorithm

2015: Google announced they were releasing a caller “ranking adjustment” to their doorway page classifier to amended grip doorway pages successful nan hunt results.

Google Now To Get API So All Developers Can Integrate Their Content

2015: This would let immoderate app developer aliases patient to merge pinch nan service.

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship

2015: Search results included a complete men’s assemblage hoops tourney bracket, on pinch Bing’s game-by-game predictions.

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

2012: Google’s Matt Cutts announced that Google is moving connected a hunt ranking punishment for sites that are “over-optimized” aliases “overly SEO’ed.”

Google Chrome’s Paid Link Penalty Now Lifted

2012: Google had lifted nan 60-day paid link penalty Google Chrome was fixed nan first week of January.

Google: No, New TLDs Won’t Give You A Ranking Boost

2012: “I don’t expect a caller TLD to get immoderate benignant of first penchant complete .com, and I wouldn’t stake connected that happening successful nan semipermanent either.”

Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

2012: The re-introduction of Yahoo RAIS appeared to beryllium Microsoft’s reply to Google’s sitelinks extensions and merchandise listing ads.

Search In Pics: Google Village, Tom Hanks At Yahoo & Google Cake

2012: The latest images showing what group eat astatine nan hunt motor companies, really they play, who they meet, wherever they speak, what toys they have, and more.

Transcript: Google & Bing On Whitelists & Exception Lists

2011: Google’s Matt Cutts and Bing’s Sasi Parthasarathy said astir whether they had whitelists.

Facebook Patents Social Search (Courtesy Of Friendster)

2011: Originally revenge successful October 2004, nan patent was for a strategy that utilized societal connections and clicks wrong nan web to find search-ranking relevance.

Compete Confirms Bing Gains

2011: Google and Yahoo modestly mislaid share, AOL and Ask were flat, Bing gained.

Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”

2011: When it came to earthy title searches, thing hit nan car industry.

Google: Mobile Query Growth “Dramatically Higher” Than PC

2010: Google’s mobile postulation maturation had been 5X complete nan past 2 years.

Nexus One Comes To AT&T, Rogers But Runs Into Trademark Trouble

2010: The US PTO refused to fto Google registry nan people connected nan ground of imaginable disorder pinch a pre-existing trademark from a telecom institution that provided sound and information services.

Bing Hits All-Time High Market Share: Nielsen

2010: Bing’s marketplace stock successful February was 12.5%, an all-time precocious that continued Bing’s wide maturation since it launched successful 2009. 

Why Is Ask Really Hiding Their Ads Referrer Data

2010: Ask said they moved to a caller strategy named PureLeads.

Twitter To Launch Ad Platform On April 13th?

2010: Spoiler alert: Yes.

Google Puts Ads On Hosted News Stories

2009: Google’s announcement seemed to bespeak that nan ads would ever show beneath nan story.

Picasa Gains Google AdWords Ads

2009: You would find nan ads astatine nan apical of nan image results erstwhile you conducted searches for pictures successful Picasa’s web albums.

Yahoo Search Marketing Adds Enhanced Targeting Features

2009: New features included enhanced geotargeting, advertisement scheduling, demographic targeting, and added bid adjustments based connected those targeting features.

Privacy Concerns, Online Ad Targeting On Apparent Collision Course

2009: US net users appeared uncomfortable pinch online search and targeting astatine a clip erstwhile publishers and hunt engines were much aggressively embracing it.

comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily

2009: While nan highest wave users were connected smartphones, comScore said that 70% of nan postulation was coming from alleged characteristic phones (conventional cellphones).

Google Phone Has Been Confirmed By Google Exec

2007: Isabel Aguilera, Google’s main executive successful Spain and Portugal, confirmed that location was a Google telephone successful nan works.

GOOG Acquisitions: Trendalyzer & Adscape Media

2007: Trendalyzer converted “boring numbers into enjoyable interactive animations.” Adscape was an in-game advertizing company.

Microsoft’s Ballmer Calls Google One Hit Wonder, Mocks Management Skills & Criticizes Future Growth

2007: He mocked Google’s individual clip concept.

Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Competition

2007: It was a “moment of acceleration” and intensifying title for mobile hunt and marketing.

Gary Price of & ResourceShelf Interviewed

2007: Gary was commonly referred to arsenic nan man who replaced Jeeves nan butler.

Travelocity: “Profound Mistake To Think We’ve Figured Out How To Measure ROI On Search”

2007: Travelocity recovered that it was a discarded to bargain non-branded hunt terms.

Summize: Using Heatmaps In Product Search Results

2007: Shopping hunt motor aggregated merchandise reviews from Amazon, but presented merchandise sentiment successful a highly ocular measurement utilizing heatmaps.

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot successful clip and person not been updated since publishing, unless noted. Opinions expressed successful these articles are those of nan writer and not needfully Search Engine Land.

  • 2022: How to hole for an SEO income call by Mark Jackson
  • 2022: How E-A-T contented and nexus building tin thrust YMYL SEO success by Corey Patterson
  • 2021: SharedArrayBuffer warnings successful Search Console: Clarifying a caller cross-origin isolation information policy by Detlef Johnson
  • 2020: Google now showing ‘specialists’ tab successful wellness information knowledge cards connected mobile by Wayne Westerlind
  • 2020: COVID-19 and firm societal work successful hunt motor marketing by Kimberly Dutcher
  • 2018: Stop! Think doubly earlier utilizing nofollow connected your website by Patrick Stox
  • 2017: Easy visualizations of PageRank and Page Groups pinch Gephi by Patrick Stox
  • 2017: Mapping keywords to nan purchaser travel successful SEO by Janet Driscoll Miller
  • 2016: How advertisers should respond to less ads showing connected Google by Frederick Vallaeys
  • 2016: 6 strategies to build links for your mini business website successful 2016 by Pratik Dholakiya
  • 2015: 8 Tools For Google Penalty Recovery by Chris Marentis
  • 2012: QUIZ: Test Your Knowledge Of Searcher Behavior by Shari Thurow
  • 2012: Using Wordstream’s AdWords Performance Grader For An Instant Audit by Josh Dreller
  • 2011: 4 Tips To Make Your Content Strategy Pay Off For B2B SEO by Tyler Burtchell
  • 2011: An Illustrated Guide To Searching For Shared, Tweeted & “Realtime” Images by Danny Sullivan
  • 2010: Elevating The Global Importance Of Content by Bill Hunt
  • 2010: How To Find The Right People To Follow On Twitter by Matt McGee
  • 2010: 5 Reasons To Make Sure You’re Deep Linking by Julie Joyce
  • 2010: Statistical Significance: Not Just For Geeks Anymore by Bradd Libby
  • 2009: Local Search Means Business by Larry Small
  • 2009: Evaluating Paid Search Performance In A Down Economy by George Michie
  • 2008: How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint by Alan Rimm-Kaufman

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